Advert Analysis

KRAFT Macaroni and Cheese Advert: Double Bad

The general ambience of the advert is that of disappointment. In this advert, two little kids are shown interrogating their father in quite a stern mood. They are quite disappointed with the fact that their dad was caught eating of their Macaroni and Cheese. This certainly portrays the children’s immense love for the dish. Basically, they cannot forgive anyone, including their dad, for eating of their Macaroni and Cheese. As a matter of fact, the basic elements of the advert are properly arranged. For instance, the children are both showing faces of disappointment. Indeed, their facial expressions are typical of their respective gender. While the little boy is literally mad, the girl cannot hide her disappointment. This certainly makes the advert look real. It would have been unfortunate if the boy had the facial expression of the guy and vice versa. As a matter of fact, it would look less real and certainly less likely to persuade. It should be noted that adverts are meant to look as real as possible so that they persuade the general public in a particular manner. This must have informed the decision to coach the persons appearing in the advert to adapt their respective facial expressions (Holbrook, 1978).

Visit California: Kids at Play

In this advert, the general ambience is that of pleasure and excitement. The little kid shown playing in the beach is clearly enjoying his time. The fact that he is all alone suggests that the place has lots of recreational facilities such that one does not need company to enjoy the time. This comes out quite clearly from the picture used in the advert. Indeed, the prominent theme that appears in the advert is that of peace and emotional harmony. It goes without saying that the person in the beach is quite at peace with himself. According to literature, the action that is taking place in the advert has a lot of significance in conveying the intended message. For instance, the advert is intended for persons looking for perfect playing grounds for their kids. It is the reason why the picture shown is that of a kid playing. Indeed, the fact that the kid is all alone strongly suggests that the place is quite peaceful and parents need not worry. In addition, the use of space is quite perfect in the sense that it suggests a wide playing ground for kids. The fact that the background is quite serene is also important because it makes the place attractive. This is very important for an advert given that it is purposely meant to sway the public. Furthermore, the designers of the advert were very aware of this fact at the time of the design. It is basically the reason why they made it look both decent and attractive. Indeed, this would undoubtedly induce public interest in taking their kids to play in these beaches. It goes without saying that the advert had a perfect layout (Holbrook, 1978).

Firestone "Drive a Firestone"

In this advert, the background is that of a desert where infrastructure is not well developed. This, therefore, implies that the automobiles can work well at extremely poorly developed infrastructure. The fact that the automobile is all alone suggests that most vehicles are not able to get to the place and that this particular type of automobile is certainly unique. This comes out quite clearly from the picture used in the advert. It goes without saying that the prominent theme that appears in the advert is that of tranquility and social harmony. This implies that the automobile will certainly be able to provide the joy of going wherever one wants as its movement is not limited by poor infrastructure. According to literature, the action that is taking place in the advert has a lot of significance in conveying the intended message. For instance, the advert is intended for persons looking automobiles that can travel rugged infrastructure and penetrate abandoned places. It is clear from the picture used in the advert that the place is quite hilly, windy, and cloudy. Such places are not known to have good infrastructure and usually avoided by people looking for places to settle. However, such places are good for adventure because their natural aesthesia is well preserved for social attraction. This is very important for an advert given that it is purposely meant to sway the public. It is, basically, the reason why they made it look both decent and attractive. The designers of the advert were very aware of this fact at the time of the design. Indeed, this would undoubtedly induce public interest in taking their kids to play in these beaches. The layout was certainly standard and would undoubtedly serve the intended purpose (Holbrook, 1978).

In conclusion, the general ambience of the “Double Bad” is that of disappointment. In this advert, two little kids are shown interrogating their father in quite a stern mood. They are quite disappointed with the fact that their dad was caught eating their Macaroni and Cheese. According to literature, the action that is taking place in the advert has a lot of significance in conveying the intended message. For instance, the advert “Kids at Play” is intended for persons looking for perfect playing grounds for their kids. It is the reason why the picture shown is that of a kid playing. In addition, the designers of the advert were very aware of this fact at the time of the design.